What is sustainable travel?

Luxury travelers can afford to make choices for choice travel, so why not aim for destinations that are sensational and “sustainable,”  places that are both good and great?  But how can you tell what’s marketing for the green of your pocketbook and what’s for the green planet?  Who is ranking and rating? And how and why?  In some of my columns this year, we will look at some “Choice Travel.”

We start with six sensational, “sustainable” destinations chosen by The Global Sustainable Tourism Council (GSTC), a group  founded by the World Tourism Organization, United Nations Environment Programme, UN Foundation, Rainforest Alliance, Sabre/Travelocity to ” be a global initiative dedicated to promoting sustainable tourism efforts around the world.”

  • The Fjords of Norway
  • Teton County,Wyoming
  • Mt. Huangshan, China
  •  St. Kitts & Nevis, Carribbean
  • Lanzarote, Canary Islands, Spain
  • Okavango Delta, Botswana

According to the  Global Sustainable Tourism Council’s (GSTC), the destinations above and below meet the new and evolving  GSTC Criteria for Destinations that “a destination must reach in order to move toward social, cultural, and environmental sustainability—maintaining the cultural and natural attractions that tourists come to see, while benefiting the local population. This pioneering group of destinations will be the first to test and provide feedback on the Destination Criteria, which complement the GSTC’s existing Criteria for Hotels and Tour Operators.”

How do hot spots for travel meet hot issues?

If you are interested in traveling to a place not on the list above,  Kelly Bricker, Phd, board president of GSTC, recommends that you “Look for third party certifications from recognized bodies when booking an accommodation and/or tour operation.” The GSTC website posts their growing list of approved third party groups that vet with the same standards as GSTC.

As provided by the GSTC. here are the words and images of six places aiming to be memorable for you and future generations:

Grand Prismatic Spring, Yellowstone

Where in Wyoming?

GSTC: “Wyoming’s Teton County–takes pride in a long history of sustainability, dating back to the creation of the world’s first national park, Yellowstone, in 1872; forty years later, local outcry at the elk starving near the town of Jackson led to the creation of the National Elk Refuge, and less than 20 years after that, Grand Teton National Park was added to the county’s roster of natural splendors; the Teton and Yellowstone area comprises the largest intact ecosystem in the continental U.S.

Says Jackson Hole Chamber of Commerce Executive Director Tim O’Donoghue, “As stewards of one of the most beautiful places on Earth, our community has made a strong commitment toward sustainability, with significant results. Our participation in the GSTC Early Adopter Program gives us the tools to achieve even more.”

Okavango Delta, Botswana

Sustainable in Africa

GSTC: Botswana’s Okavango Delta region is one of Africa’s premier wildlife destinations, famous for the enormous herds of elephants, buffalo and other animals that flock to this oasis within the Kalahari Desert each spring. Despite pressure from mining and farming interests, the area has been developed with a “low volume, high yield” model of ecotourism—fewer visitors, paying higher rates than those in other parts of Africa. This model has since been replicated elsewhere, leading to greater economic benefits with less environmental disturbance.

Lanzarote island in the Canary Islands, Spain

Spain’s Sustainable Destination

GSTC: Lanzarote is the easternmost of the Canary Islands, just off the African coast but belonging to Spain. Of nearly 500 animal species found only on the Canary Islands, 97 are endemic to just Lanzarote. This great biological wealth, along with year-round sun, quaint fishing villages and lovely beaches, make the island a popular tourist destination. But Lanzarote has been careful about its tourism development. The island has been declared a UNESCO Biosphere Reserve, and more than 40% of its area is protected.

Huanghsan, China

China and GSTC

GSTC: In China, Mt. Huangshan—known for its spindly granite peaks and the painterly pine trees that grow up through their cracks—sees more than 2.5 million visitors every year. The area’s administrators have already made efforts to reduce the impact of these sightseers by promoting alternative footpaths, encouraging winter visits, and closing the most frequented “hot spots” on a rotating basis.

 

One of the beautiful beaches of St Kitts

Norway’s Beauty

GSTC: Likewise, Norway’s Fjord region, along the country’s southwest coast, has been attracting travelers since the mid-19th century. In 2006, two of its fjords were named among the world’s best-cared-for UNESCO World Heritage Sites, and the region has published a “white book” to help other destinations develop sustainably. But they’re eager to do even more explains Fjord Norway’s CEO, Kristian B. Jorgensen, “Being part of the GSTC’s Early Adopter program is a very concrete way of helping us find the balance between preserving our spectacular landscape and growing as an attractive, nature-based travel destination.”

Beach walk in St Kitts

Sustainable Carribbean

GSTC: The twin-island nation of St. Kitts & Nevis is relatively new to tourism, certainly when compared to some of its Caribbean neighbors. However, the destination has seen exponential growth in cruise visitors over the last few years and the government is eager to make sure that this development happens sustainably and with the preservation of the local culture and environment in mind.

In the coming months, a sustainable tourism consultant will visit each of these early-adopter destinations to see the criteria implemented, and to provide valuable feedback as the GSTC finalizes the Destination criteria. Once the GSTC publishes its revised criteria, these early-adopter destinations will have the opportunity to apply for formal recognition that they operate in accordance with these universal principles of sustainable tourism

GSTC is evolving criteria for vetting how travelers can best capture great experiences.

The GSTC is collecting comments from the public on the criteria; input and suggestions can be made online.

GSTC is also currently conducting a second review phase for additional destinations.Destinations interested in becoming an early adopter of new Criteria for Destinations are encouraged to contact the GSTC as soon as possible.

The GSTC works to expand understanding of and access to sustainable tourism practices; helps identify and generate markets for sustainable tourism; and educates about and advocates for a set of universal principles, as defined by the Global Sustainable Tourism Criteria. The Criteria is a set of voluntary principles that provide a framework for the sustainability of tourism businesses across the globe, and is the cornerstone of our initiative.”

Sustainable?

Grand Tetons in Wyoming..Sustainable?

All the  images in this piece and the words above about the destinations are the point of view and information of the GSTC as part of a new series to look at how travel can best enrich the traveler and the destination. As tourism grows as an important part of nations’ economies, and people’s lifestyles, the impact on cultures and ecosystems is even more critical. And the luxury traveler’s choices increase.

Please let me know if you have suggestions for my upcoming pieces on “Choice Travel” –people or groups like Irene Lane at Greenloons which offers “green” trips and lists goals for ecotourism.   Please share your own experiences and join the dialogue about how “luxury” and “sustainable” can be in the same sentence.

-GSTC materials included in this week’s column by Lisa TE Sonne for Luxury Travel Mavens

 

The adventures of the known and unknown…

Are you itching for a travel experience that is rare and “hot”? Or looking for a trendy trip for a great luxe gift to someone wonderful? Customized travel group Kensington Tours shares their top ten travel trends for 2013 with vacation adventures that include dragons, lemurs, soccer, white sand beaches in Africa, the land of the Hobbit, and the best Northern lights in 50 years.   They polled people they call Destination Experts  i.e.  in their own words “Kensington’s team of seasoned nomads, globetrotters and adventure enthusiasts.”  I have never experienced a Kensington trip so the specific adventures linked below are not personally vetted,  though I have enjoyed exotic river cruises, safaris and night-time lights shows in other ways and recommend the concepts ! Read on for the top travel trend results as Kensington sent them to Luxury Travel Mavens:

Trending Wonders in their Words:

1. Asian Safaris – Dragons, Tigers, Orangutans & More
One wild trend that is on the 2013 hotlist – More families are requesting animal safaris in Southeast Asia than ever before!  Borneo’s orangutans, Cambodia’s elephants, Thailand’s tigers, Laos’ gibbons and Indonesia’s komodo dragons, these animals add another dimension to the temples and treasures of these culturally rich countries.

2. Glamping – The Glam In Latin American Camping
Take some of Latin America’s wildest destinations, a large dose of fresh air, mobile tents and evening campfires, add porters to carry your gear, breakfast mimosas, and a personal chef – this is what glamping is all about! Ecuador, Peru, Venezuela and Patagonia all have a growing collection of luxury mobile camps for those who love the great outdoors but don’t want to miss out on prerequisite holiday pampering.

 

Discover……

3. River Cruises – From Europe To The World
The popularity of European river cruises in past years has gone global.  Quickly cruising their way on to the top of 2013’s travel hotlist are small ship adventures along the Irrawaddy in Myanmar, South East Asia’s Mekong, the Brazilian Amazon and Botswana’s Zambezi.

4. Island Hopping, African Style
Mozambique’s Benguerra, Zanzibar, Seychelles and Mauritius. After a week of going wild on game drives, safari-goers aren’t shy to ask which way to the beach? While the white sands of these African isles aren’t near as busy as Miami, Phuket, Bondi or Rio, 2013 sees them drawing more North American sun-worshipers than ever before.

5. Set Jetting – Lights, Camera, Travel
A blockbuster hit in this day and age can play a real role in driving tourism. Hollywood movies inspire people to visit far off lands and can arouse a strong sense of wanderlust for the destinations showcased on film. For 2013 we anticipate fans building trips around New Zealand’s The Hobbit, India’s Life of Pi and the Wild West’s The Lone Ranger.

6. 2013 Year Of The Northern Lights
Give into the call of the north as the dancing green glow of the Aurora Borealis will be shinning brighter than ever for winter of 2012-2013. NASA has predicted a 50-year peak in the auroral cycle and there’s no finer place to see this natural phenomenon than now through to the end of March from Sweden, Norway or Iceland.

If your dreams take flight, where will you go?

7. Last Call For Untouched Sri Lanka
With publications like Lonely Planet and the New York Times putting Sri Lanka on the top of their 2013 bucket lists, the time is now before crowds hit and prices rise.  Go at your own pace with a private guide and driver for a more personal experience and discover Sri Lanka’s tea plantations, elephant sanctuaries, wild jungles, divine temples, sun-kissed beaches and more.

8. Brazil World Cup Warm Up – 2013 Confederations Cup
Held the year before World Cup, Confederation Cup is regarded by football aficionados as the dress rehearsal for the big event and will be drawing travelers in droves to stadiums across Brazil June 15th- 30th 2013. Die-hard fans who want to experience Brazil and World Cup without the high prices are making travel plans for 2013 as they know this is the perfect kick-off

9. Lemur Fever! Madagascar
Bizarrely beautiful, this eco rich isle’s playful lemurs, phenomenal beaches, baobab trees and outlandish creatures are quietly climbing their way to the top of every globetrotter’s hit list. The country is only now beginning to embrace tourism after years of being off the map and it’s an exotic add-on to any African safari.

10. Travel Smart – With A Smartphone
HD cameras and travel apps on smartphones are bringing the days of lugging around heavy gear, books and other gadgets to an end. With apps such as Instagram, Pinterest and Twitter, you can share their travel moments those instantly as opposed to weeks later when the postcard arrives.

You

What are you own predictions for travel trends?  Which of the above would you add to your bucket list? Which have you already enjoyed? What was it like? Please add your thoughts in the comments section below the field of wildflowers.  Happy Travelling!

Posted by Lisa TE Sonne for Luxury Travel Mavens

Photographs by (c) Lisa TE Sonne Please contact her for permission to re-use.